Hi, I'm Pooria
This is my story :
A UX Researcher, product strategist, and storyteller at heart. I help teams turn complex user problems into actionable, business-aligned solutions.
From early startup experiments in my hometown to leading research for products with 40+ million users, my mission has stayed the same: understand the “why” behind user behavior, and turn those insights into impact.
Early Curiosity & First Ventures
I’ve been a problem-solver for as long as I can remember — always watching people, spotting patterns, and asking “Why does this work that way?”
In 2008, I launched my first startup: a local shopping concierge service inspired by visiting tourists who couldn’t find certain goods in their cities or had to pay triple the price. I interviewed them, discovered their preferences, and ran a scrappy “Wizard of Oz” model — taking online orders, buying from offline shops, and shipping via post.
Two years in, sanctions made operations impossible — but the experience taught me my first UX lesson: listen to users before you design a solution.
A few years later, I co-founded a city news app that aggregated local updates into one place. Leading design and development, I learned Android programming and UX fundamentals on the fly. We pitched it at Startup Weekend — and won. That win opened doors to my first official UX roles.
certificate of attendance- Startupweekend ahwaz
the team photo- after we won the startup weekend competition.
Corporate Impact – Research at Scale
At Iran’s leading online travel agency (Atigh Gasht, with products like AirplaneTicket & MrBilit), I joined as a UX Designer/Researcher to optimize the booking experience.
By running usability tests and user interviews, I identified pain points in the checkout flow. After implementing the changes, we saw a 70% increase in ticket sales in just 3 months.
I was promoted to Product Manager for MrBilit, where I led a full app and website redesign based on user research — aligning the product’s vision with customer needs and company growth goals.
Outside of work, I did some role play :)))
Creating roadmap of app redesign at mrbilit
Affinity mapping for one of snapp projects with help of designers, Prodcut managers and ux writiers.
I worked as facilator as long as analyzer the content.